The History and Future of SEO

The history of SEO is quite rich, and many would be surprised at how it started and when. It could be dated back in 1994, when a certain Brian Pinkerton from Washington, DC has decided to be the first search engine crawler. Pinkerton was also the first one to create index pages, which listed down the top 25 websites about a particular topic. It was called WebCrawler then. Corporate SEO wasn’t huge during the time, but tech company Excite bought WebCrawler, but it stopped generating their own index pages in 2001. However, Search Engine Optimisation did not know how big it would be in the coming years.

The beginning

The emergence of Yahoo also marked the end of crawler-based search engines, and it was only generating results from partners and they were merely curated from an algorithm rather than a human coming up with the results for the user. After this, Danny Sullivan created Search Engine Watch, which became an avenue and repository for everything about search. In 1998, Google has started using PageRank, which helped determine where websites ranked when it comes to a particular topic. Search rankings have now become vital measures when it comes to SEO and corporate SEO.

Google’s relevance

PageRank also marked the beginning of the relationship of link building and SEO. The Google tool also made it possible for users to know where their site currently ranked, and for corporate SEO, brands knew if they were gaining enough traction in the digital space. This is followed by a very familiar tool now for practitioners called AdSense. This has triggered clients to create websites that are made for AdSense. This new tool has made the game much more competitive and made clients, brands, and practitioners to work even harder when it comes to getting their content out.

Google Analytics has become beneficial in the history of SEO and corporate SEO. They have provided tons of data that has helped many in understanding their performance in the digital space as well as knowing what their next steps could be. Analytics and search engine optimisation goes hand in hand, since the latter works better if reinforced with the former.

The suggest function in Google has also made a huge impact in SEO and corporate SEO. When it comes to the trade, keywords play a huge rule because this leads to search and of course, site visits. Combinations and the art of getting them right is crucial as well, and this shall go with the flow of how a user searches things in a search engine. Surprisingly, not everyone is able to do this right, and it takes a level of understanding to create an optimal set of keywords that work for them.

The future

Search Engine Optimisation has been in the digital marketing world for the longest time, however, it’s still evolving and its technology is still getting better. It won’t be a surprise when in the coming years; the game will be changed completely. As SEO and corporate SEO become even more competitive, more practitioners will get in it as well. It’s definitely going to be exciting to see the future of the trade.